I am a fellow hooded eye gal and have the hardest time getting eyeshadows to stick and not crease. Never would I be able to use an eyeshadow that is liquid or cream in the past until now that Jamie has come out with the eye schtick! It’s so easy. I like how I can blend it quickly and easily with my finger or not blend it for a darker look. I sent my mom a video of how well it stayed on and of me rubbing the dried swatch - it did NOT budge at all. My mom also has hooded eyes and informed me she purchased both eye schticks today herself!