Sephora’s shiny black shelves house an extraordinary number of brands, products, and formulas. This is usually a good thing (causing people like myself to parade down the aisles for an undisclosed amount of time). However amazing it is to browse, the massive collection of beauty products can be overwhelming if you’re trying to shop vegan and cruelty-free. How are you supposed to learn about the ethical beauty standards of every single brand?
That’s why I thought I’d share a few of my favorites brands and products that are produced without any animal testing or derivatives. You’ll save time and energy, all the while encouraging the beauty industry to commit to more ethical practices. Whether you only use vegan and cruelty-free products, or you’re looking to branch out by introducing a few into your routine, here are a few of my favorites.
Kat Von D is a beauty brand that’s committed to producing 100% of their products without animal products or testing. They offer everything from contour kits to lip stick to eye shadow palettes. I love the Shade + Light Eye Contour Palette. The wide array of natural colors means I can go from soft and natural to dark and smoky.
Herbivore is another completely vegan and cruelty-free option sold at Sephora, though it’s more of a skincare brand than a makeup brand. I like to use their Coco Rose Lip Conditioner. This pinky-nude balm blends into the lips perfectly. Use it before applying lipstick, especially drying liquid lipstick formulas, to prevent dry lips and uneven color.
Urban Decay has been a mainstay at Sephora for years. Their bold color and long-lasting products rarely disappoint. Although not all of their products are vegan, none are tested on animals. Try the 24/7 Glide-On Velvet Pencil in shade Black Velvet, which is 100% vegan. It’s a super creamy and blendable pencil perfect for rimming the eyes with. To see the other vegan products, go to their website where they have a vegan beauty page.
Same as Urban Decay, not all of Tarte’s products are vegan, though they do have a large selection. Try the Tarteist Creamy Matte Lip Paint in Hangry, which is a deep berry color complementary to almost all skin tones.
Too Faced hasn’t tested on animals since 2001. However, if you want your makeup cruelty-free and vegan, you’ll have to pick and choose, since not all of them fall under both categories (although a large number do). One of my favorite Too Faced products is the Better Than Sex Mascara. It’s bold without looking unnatural, and gives an inky finish to the lashes. It’s a classic.